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...Native Art Form." The little jingle is now bigtime. Admen long ago realized that not since Young crossed the Rubicam has advertising found a more hypnotic pitch. In the 18 years since Pepsi-Cola hit the spot with a jazzy version of the English ballad John Peel, the singing commercial has become as entrenched in U.S. culture as the madrigal in the Italian Renaissance. Says Scott: "There's a definite challenge to writing jingles. To me, they've become as much a part of the American scene as any native art form." Says Columbia Records' spade-bearded...

Author: /time Magazine | Title: Television: The Jingle Jangle | 5/6/1957 | See Source »

...night Riggan was relaxing in his apartment on Peel Street, in a gracious midtown sector of the city, after a hard week's work on a story about an eruption of shootings and gangster violence in Montreal's east-end tenderloin district; the Canadian edition of TIME carrying Riggan's story had appeared on the newsstands only the day before. Riggan's doorbell rang, and when he opened the door, two rough-looking strangers pushed their way in. "Did you do that article on the East End?" one asked. When Riggan replied that...

Author: /time Magazine | Title: The Press: Reader Response | 3/18/1957 | See Source »

...Indians peel and boil a starchy tapioca-type root. Their women then chew the root and spit it out to be fermented for about five days. It's pretty intoxicating when you keep at it for 12 or 14 hours as they do at the festivals...

Author: NO WRITER ATTRIBUTED | Title: Student Discovers Ancient Civilization | 1/9/1957 | See Source »

...pair were "pinned." Sandra soon got bored with playing second fiddle to a big iron BB. Often when they went on a date, the shot went along in its little plaid bag. En route to dinner or dance, Parry usually managed to pass a convenient field. He would park, peel off his shirt and get off a few practice tosses-lest the evening wind up a total loss. Finally Sandra got fed up and sent Parry packing. In January 1955> transformed into an Air Force lieutenant, he came back and proposed...

Author: /time Magazine | Title: Sport: The Great White Whale | 12/3/1956 | See Source »

Between them, Harl and Tulla drink about 21 cups of coffee a day: Harl, only three ("or I go through the ceiling"); Tulla, 18 ("I just love it!"). They have 20 kinds, ranging from "Angel's Bosom" (Cuban black coffee with lemon peel) to "Cafe del Diablo" (Java Semarang, blended with mint.) Harl says Boston is "just a hick town when it comes to coffee. None of the restaurant suppliers knew what an espresso machine was." Harl and Tulla also serve pastry, cheese, and sandwiches...

Author: By Gavin R. W. scott, | Title: Tulla's Coffee Grinder | 11/28/1956 | See Source »

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