Word: peered
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Despite the controversy surrounding the creation of the new freshman peer advising program last spring, it kicked off this week to the satisfaction of many of its undergraduate advisers...
Under the new system, peer advisers will work with about 10 freshmen who share a common academic or extracurricular interest with their adviser...
...Most peer advisers arrived on campus Thursday to attend a day-long training session on Friday. It was announced at the training that peer advisers’ budget—$30 per advisee per semester—would come in the form of Crimson Cash...
...Neurosense, an Oxford-based consulting firm that's a leader in the fast-growing industry called neuromarketing. Neuromarketing uses the techniques and technologies of neuroscience - particularly FMRI scanners - to better understand how our brains react to advertising, brands and products, reactions that mostly occur subconsciously. This burgeoning ability to peer inside the black box of the brain to see how it processes images and messages and reaches decisions potentially gives marketeers a new tool that can be used to fine-tune ads and marketing campaigns, bolster or extend brands, or design better products. "It can give valuable information that...
There's no shortage of academic debate over the merging of neuroscience and marketing. The journal Nature Neuroscience, under the headline brain scam?, has editorialized that too many practitioners' claims remain unpublished in peer-reviewed journals. But the dearth of published results is largely the result of businesses wanting to keep their findings secret. Brammer admits that the data deficit leads to "some scientists interpreting what we're doing skeptically...