Word: peete
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Dates: during 1940-1949
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Even big, international Colgate-Palm-olive-Peet Company was hit by flying fragments in Mexico's endless religious war. But as Mexicans went on battling last week (largely with words), the company came out of the shindig without wounds...
When the shards began to fly last spring Colgate-Palmolive-Peet was innocently turning out "pastillas de Palmolivess" (pronounced Pahl-mo, LEE-vess), the favorite soap of Mexican peasants. At that time Mexican Catholics, alarmed over the missionary activities of Protestant sects, started a new anti-Protestant campaign. Magazines and leaflets labeled Protestants "the advance guard of Yankee Imperialism." Sinarchists burned a Pentecostal church, stoned the members, killed two children. A Methodist convention was bombed with tear gas. Three radio stations refused "protestant" advertising...
...University of Illinois toward his boyhood dream of becoming an architect. When he graduated in 1931, he had not only an architect's license but also a marriage license. To pay for the consequences of the latter, he took a draftsman's job at Colgate-Palmolive-Peet. He went into selling because a Colgate executive questioned the impact of one of his layouts and he had to prove personally how good it was. The nearest he has been to architecting since was to design his colonial house in Barrington, Ill. and his redwood ranch house in San Diego...
Thanks to the versatility of wry, doom-voiced Senator Ford, cozy, white-haired Harry Hershfield, and "Little Joe" Laurie Jr., this incredibly simple formula is a funny fiscal success. Sponsor Colgate-Palmolive-Peet foots the bills, and the three jokesters freely admit that they never anticipated making so much money out of Joe Millers. Sample...
...selling near its high for the year, his sales running 20% above last year. And his motivation was right in line with his executive background, first as a key man in the smart, slick advertising firm of Benton & Bowles and then as executive vice president of Colgate-Palmolive-Peet...