Word: peete
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Dates: during 1940-1949
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...Donna, who had done a bit of hoofing before things got tough. So she whipped together a script called Myrt & Marge, recounting the adventures of a mother & daughter intent upon making a theatrical splash. It was promptly sponsored by William Wrigley Jr., later taken over by Colgate-Palmolive-Peet. One of the most popular and durable of the day time serials, its estimated audience was 2,750,000 five times a week, twice a day, over...
...Manhattan funeral parlor, a wake of Myrt & Marge fans like Valentino's seemed in the making. Meanwhile oldtime Trouper Myrtle Vail was determined that the show would go on. Just how was a problem that baffled not only her but the collective brains of Colgate-Palmolive-Peet...
Ayer's bad news was not the biggest in the agency world last week. Colgate-Palmolive-Peet Co., No. 2 U. S. soapmaker (No. 1: Procter & Gamble), which spent well over $6,000,000 last year to sell Palmolive soap and 432 other items, abruptly announced that after Jan. 1 Benton & Bowles would handle C-P-P advertising no more. This bombshell was followed by another: B. & B.'s $1,000,000-a-year Continental Baking Co. account also went into other hands. These losses will cut the agency's annual billings about in half...
...next month). After he left Batten, Barton, Durstine & Osborne to join B. & B. in 1935, the Continental account followed him. Last January Adman Bates also took over the Colgate account. Last week there were changes at CPP, of which those at B. & B. were an echo. Advertising Director Roy Peet, with whom Bates worked, moved upstairs to be assistant to President Edward Herman Little. And Adman Bates was given the option of forming his own agency to handle part of the account or of staying on at B. & B. without it. He chose the former. His new agency will handle...
...last week Gang Busters faced a foe that got them down. Convinced that Gang Busters might be catching crooks but were not selling Cue, the liquid dentifrice, Benton & Bowles, acting for Colgate-Palmolive-Peet, decided not to renew their contract. Still shooting, still with their boots on, Gang Busters vacated the air waves, waited for Phillips H. Lord, their entrepreneur, to send them out on a new crusade...