Word: peete
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Dates: during 1940-1949
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When Palmolive merged with Kansas City's Peet Bros. (Crystal White Laundry Soap) in 1926, old Caleb Johnson was two years in his grave. When the combine took over the 122-year-old firm of Colgate & Co. (toothpaste, talcum powder, etc.) in 1928, his familiar green Palmolive Soap became the prima donna of the No. 2 U. S. soapmakers*-Colgate-Palmolive-Peet Co. Today more people the world over wash with Palmolive (retail price: 7? a cake) than with any other toilet-soap. One reason for that is the factory Caleb Johnson built in soap-loving Australia. Chief soap...
...working Edward Herman Little. A North Carolina farmer boy, Soapman Little was doing fine as Colgate's Memphis district manager when tuberculosis sent him to Denver in 1911. Three years later he came back, cured, went to work for Caleb Johnson, rode out the mergers, took over Palmolive-Peet's foreign division and boomed it. In his two years as president he has stepped up his firm's gross profit from .3% to 10% of sales. What that means was handsomely illustrated in C-P-P's preliminary annual report for 1939, out last week. Total...
...material purchases, will thus have added to its present hoard of $2,600,000,000 in liquid gold and dollars. On Solicitor Gifford's first list were equities in plenty of profitable U. S. industries -Du Pont, Douglas Aircraft, American Tobacco, Santa Fe, Norfolk & Western, Colgate-Palmolive-Peet. Last week many a hungry broker hoped he would be tapped for help, get a fat commission in their sale. But who would be tapped, what commission would be paid, how rapidly the first block of equities would be sold, few in Wall Street knew, if any knew...