Word: peete
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...Publishers Information Bureau last week reported that national advertising in magazines, Sunday supplements, and on radio & TV networks hit $958 million in 1952, up 9.4% from the year before. The top four advertisers were the same as in 1951: Proctor & Gamble ($38.6 million), General Foods ($22 million), Colgate-Palmolive-Peet ($21.8 million), General Motors ($19.7 million...
Last week White, 53, got his biggest assignment. He was named president of NBC, succeeding Joseph H. McConnell, 46, who resigned, reportedly to be president of Colgate-Palmolive-Peet. White thus became the first man ever to have headed two major networks. Radiomen guessed that RCA-NBC Chairman David Sarnoff is not completely satisfied with NBC's bulky overhead and slowness to fight back against CBS competition, and hopes that White will tune NBC into a better wave length...
...appear on a commercially backed show when last November another, the Rugby Club, was refused the same right. The Band's sponsor may have been a charity, as Dean Watson explained, but after all, the Connecticut Cerebral Palsy Association, which had planned the Rugby contest, is not exactly Palmolive-Peet. Apparently the Dean's Office and the Corporation, which ruled on the Rugby case, differ on whether to classify charities as commercial sponsors...
...Kolynos, are not rushing to sign up with Rystan; Kolynos, for one, thinks that the patent may not cover its product. Last week the Block Drug Co., which cleaned up by putting the first widely distributed ammoniated tooth powder (Amm-i-dent) on the market, and Colgate-Palmolive-Peet both filed suits seeking to break Rystan's patent...
...listening public as announcers on Boston's station WHDH, moved to Manhattan last summer and began with a 15-minute afternoon spot on NBC. As their popularity has grown, so has the number of their shows. Their newest spot, at 11:30 a.m., is sponsored by Colgate-Palmolive-Peet, which dropped a soap opera called King's Row in favor of the boys...