Word: peete
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Even big, international Colgate-Palm-olive-Peet Company was hit by flying fragments in Mexico's endless religious war. But as Mexicans went on battling last week (largely with words), the company came out of the shindig without wounds...
When the shards began to fly last spring Colgate-Palmolive-Peet was innocently turning out "pastillas de Palmolivess" (pronounced Pahl-mo, LEE-vess), the favorite soap of Mexican peasants. At that time Mexican Catholics, alarmed over the missionary activities of Protestant sects, started a new anti-Protestant campaign. Magazines and leaflets labeled Protestants "the advance guard of Yankee Imperialism." Sinarchists burned a Pentecostal church, stoned the members, killed two children. A Methodist convention was bombed with tear gas. Three radio stations refused "protestant" advertising...
...denied saying such a thing, an ugly boycott elbowed through Mexico. "Foreigners and Masons" bore the brunt of it. One of its instant effects: "pastillas de Palmolives" disappeared from grocers' shelves. Colgate-Palmolive-Peet advertised frantically for sales agents...
...week after the boycott started Archbishop Martinez gave the word that stopped it. Said he: "I judge that it is far from proven that Colgate-Palmolive-Peet is an organization dedicated to support Protestant missions with its contributions. This being the case, it is not only undesirable but unjust to attack it with the boycott...
Repeated broadcasts of the denial and the exoneration of Colgate-Palmolive-Peet finally took the lather off the boycott. But last week stickers protesting the "Protestant invasion" appeared again in Mexico City...