Word: peete
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...auto company can best handle; to transmit the Government's munitions plans and requirements to the industry; to allocate raw materials for both defense and automobile production. Opposite it, running things for the Government, will be an OPM section headed by stocky James S. Adams, a Colgate-Palmolive-Peet vice president who now works for John D. Diggers...
Last fall Benton & Bowles advertising agency lost its share of the $6,000,000-a-year account of Colgate-Palmolive-Peet Lo. (No. 2 U. S. soapmaker), with it a large part of its billing (TIME, Oct. 28) This week B. & B. snapped back into soaps, got a contract to handle the $1,250,000-a-year Ivory Snow account for Procter & Gamble Co. (No. 1 U. S. soapmaker...
...Marge out of the hills took a lot of doing on the part of Colgate-Palmolive-Peet, which sponsors the show. The company interviewed 200 possible Marges, paraded 60 of them before Myrt, let her reduce the crowd to 35. Then it took over a couple of CBS studios, crowded advertising executives and the program director in one, put Myrt in the other. Forthwith auditions commenced. It took three days to pick the new Marge. Unanimous choice for Marge was pert, black-haired Cinemactress Helen Mack, who had the role of a streetwalker in His Girl Friday...
...Donna, who had done a bit of hoofing before things got tough. So she whipped together a script called Myrt & Marge, recounting the adventures of a mother & daughter intent upon making a theatrical splash. It was promptly sponsored by William Wrigley Jr., later taken over by Colgate-Palmolive-Peet. One of the most popular and durable of the day time serials, its estimated audience was 2,750,000 five times a week, twice a day, over...
...Manhattan funeral parlor, a wake of Myrt & Marge fans like Valentino's seemed in the making. Meanwhile oldtime Trouper Myrtle Vail was determined that the show would go on. Just how was a problem that baffled not only her but the collective brains of Colgate-Palmolive-Peet...