Word: peifer
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...City Gas Co.; Freund Brothers, Opticians; Shill Rolling Chair Co.; West Side Lumber Co.; Brooks & Idler, Printers. Atlantic City citizens had seen a succession of such ads, but the author of them remained anonymous. He, the only "Go-To-Church Editor" of a U. S. daily, was Robert Earl Peifer. display advertising manager of the two newspaper...
Many U. S. newspapers get local businessmen to sponsor church advertising, sometimes using art work and canned sermonets or thoughts-for-the-week. As chairman of trustees of Atlantic City's Olivet Presbyterian Church, it occurred to Adman Peifer last year that such advertising is dull indeed. He asked local clergymen to try their hands at ad-writing, soon, concluded that "their stuff just didn't have the right slant. They couldn't write a good ad." Last January Adman Peifer, 51 and hardworking, began writing institutional ads for the churches of Atlantic City, turning out swift...
Particularly proud when he gets off something like last week's assault on War, Adman Peifer says: "A slumbering fire of religion exists in almost everyone's makeup, but you cannot fan it into flames with copy that smacks of the church...
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