Word: pel
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Dates: during 1970-1979
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...center of much of the fuss was Brazil's No. 1 hero, Edson Arantes do Nascimento, better known as Pelé. The star of Brazil's Santos team, he is universally regarded as the best player in the game. His annual income: an estimated $500,000 from salary, bonuses, endorsement fees and his many business interests. At 29, he has played on all three of Brazil's world-championship teams, a feat that has made him a national idol in a land where futebol is revered and a welcome escape from an often dreary existence. Pel...
Safety Valve. Mobbed by well-wishers at the airport in Brasilia, the country's inland capital, Pelé told them that the cup victory was "the greatest moment of my life." He believed it, and so did the fans, who delight in Pelé's every triumph. The victory provided the Brazilians with a chance to resort to their natural safety valve: the Carnaval. This spontaneous outburst, as Brazilian psychologists have observed, gives the torn and fragmented nation an opportunity to coalesce in a common cause and experience a common...
...seemed to work that way last week. In Brasilia, the President, retired Army Marshal Emilio Garrastazu Medici, who is usually withdrawn and formidable, declared a two-day holiday and played host to Pelé & Co. at a victory lunch in his modern Palace of the Dawn. During the jubilation over the win at Mexico City, Medici himself strode out of his palace in shirtsleeves to join a crowd of young Brazilians who were celebrating the national triumph in the streets...