Word: pellegrino
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...amid flashing lights and screaming crowds. Moments later the viewer sees what all the cheering is about. It is not for Prince, the rock star, but Prince, the tomato sauce, in concert smotheringly with Prince spaghetti. Lawyers for Prince, the singer, were grated. They sent a letter to Joseph Pellegrino, the Lowell, Mass., pasta company's president, complaining that the ad gave the impression that their client had endorsed Prince products. The lawyers asked the 73-year-old spaghetti maker to forthwith stop using the 26-year-old rock star's name in twain...
...commercial was produced by Pellegrino's old friend Stan Freberg, 58, for two decades a master of light satire in advertising. Among his clients: Sunsweet prunes ("Today the pits, tomorrow the wrinkles") and Pacific Air Lines ("Most people are scared witless of flying...
Elsewhere in the Tiger offense, senior Dan Pellegrino and juniors Dave Ackerman and Chris Ratliff will fight it out for tailback, while returning starter Mike Coveny will be pushed for his fullback spot by junior John Mathias...
...with Italian banking regulations. The Bank of Italy has long been resentful of the I.O.R.'s status as an unregulated "offshore," or foreign, bank in the heart of the country. In addition, Archbishop Marcinkus and his two principal lay assistants, Managing Director Luigi Mennini, 71, and Chief Accountant Pellegrino de Strobel, 70, are under investigation by Italian authorities in connection with the possibly fraudulent bankruptcy of Banco Ambrosiano...
...Pellegrino is no less liberal in his views on national health needs than are Drs. Knowles and Egeberg. He has been expanding his hospital's services to the poor, favors a national health insurance plan and wants a sizable increase in the number of U.S. medical students and paramedical personnel. He is said to be an excellent administrator, a skill he will need at HEW, where his new post will involve overseeing the disbursal of some $4 billion a year. And according to some HEW insiders, administration was not one of Egeberg's strengths...