Word: peller
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Dates: during 1980-1989
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...Clara Peller first cried, "Where's the beef?" for Wendy's a year ago. The diminutive octogenarian actress made the phrase a part of the language and helped Wendy's sales jump 31% last year, to $945 million, at the company's 3,095 fast-food restaurants worldwide. She will ask the question no more, at least for Wendy's. The firm decided last week to end its relationship with Peller. Reason: she made a commercial for Campbell's Prego Plus Spaghetti Sauce in which she says, "I found...
...Peller was almost as angry as she gets in the Wendy's commercials. As she read her agreement with Wendy's, which paid her more than $500,000 in 1984, she was free to do commercials for products that did not compete with Wendy's hamburgers, and spaghetti sauce certainly does not. She was even given general clearance by Wendy's to do a pitch for Campbell, but then Wendy's saw it and beefed. Said Denny Lynch, a vice president of Wendy's: "Clara can find the beef only in one place, and that is Wendy's." Then...
...that time, inflation was 12%, and Volcker had little choice but to give the economy a cold shower. This year price rises have been so modest that Treasury Secretary Donald Regan has taken to asking in the manner of Clara ("Where's the beef?") Peller, "Where's the inflation?" Since January the consumer price index has risen at an annual rate of 4.5%. Producer prices, which often foreshadow trends in consumer costs, have gone up at a mild 1.8% pace so far this year and have actually declined for the past three months. Many economists think Volcker...
...well. Days of Our Lives is airing episodes taped at the World's Fair in New Orleans, and Another World has shot several segments on locations around New York City. The network has also increased on-air promotion. In one spot, Clara ("Where's the beef?") Peller demands, "Where's the soaps?" in a pointed reference to ABC's pre-emptions...
...Where's the beef?" has transformed Clara Peller into a cult star. The diminutive former Chicago beauty-shop owner stands to get an as yet unnegotiated percentage of the profits from licensed items that bear her likeness. She has already completed a West Coast promotional tour and appeared on Today, Good Morning America and Entertainment Tonight. So far Peller has received more than 600 fan letters, and a Clara Peller fan club is being planned...