Word: peller
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...million television ad campaign. The first 30-second spot features three elderly ladies who have walked into a fictional "Home of the Big Bun" hamburger outlet and become outraged by the microscopic size of the patty on a gargantuan, fluffy bun. One woman, played by Octogenarian Clara Peller, asks irately, "Where's the beef?" The implied answer: Wendy's quarter-pound burgers have the beef. In a second spot, Peller uses a telephone to put the inevitable question to the owner of "Big Bun," who is ensconced on his yacht...
...Where's the beef?" has transformed Clara Peller into a cult star. The diminutive former Chicago beauty-shop owner stands to get an as yet unnegotiated percentage of the profits from licensed items that bear her likeness. She has already completed a West Coast promotional tour and appeared on Today, Good Morning America and Entertainment Tonight. So far Peller has received more than 600 fan letters, and a Clara Peller fan club is being planned...