Word: pels
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...crowd had gathered? The football Giants or Jets? No, it was for a team whose name is still strange to many Americans, but one that should become increasingly familiar: the Cosmos, newly crowned champions of the North American Soccer League. And above all it was for their star, Pelé, the man who more than anyone else has, in the space of a single season, turned soccer into a major sport...
...Americans suddenly discover the joy in soccer that most of the rest of the world has long known? Look no further than the foot of Brazilian Pelé, who will retire this season after two decades as the world's premier player (and the world's highest-paid athlete). Although the N.A.S.L. was founded nine years ago, soccer as an American spectator sport was really born in 1975 when the Cosmos persuaded Pelé to come out of retirement with a $4.75 million, three-year contract to evangelize Americans for soccer. His arrival brought instant respectability to American...
...flashing a sign-off YOU LOSE TURKEY. For those who want to be the neighborhood Bobby Hull, most of the sets programmed for tennis also provide a hockey game in which armchair dudes can try to blast a puck past an agile goalie. Soccer aficionados can pretend they are Pelé, since the same game simulates soccer. For would-be Andrettis, there is Indy 500 (list price: $130), which comes with a vrooming sound track that may make parents wish the children were watching Captain Kangaroo. The Fairchild Video Entertainment System ($ 150 for the basic unit, $20 for cartridges containing...
...even million, but the owners have rejected the bid. One of them, Pop Star-Soccer Freak Elton John, has brought George Best, onetime star forward for Manchester United, over from England to attract the local crowds. The biggest league-round draw is the New York Cosmos' legendary Pelé. Average attendance in the league in its first four weeks is roughly 10,000. And that should be boosted when League Commissioner Phil Woosnam signs a two-year deal with CBS to broadcast at least 15 games...
There are substantial problems for Pelé and his sport to overcome. The game lacks the orchestrated tactics of football, the rapid-fire scoring of basketball and the internal rhythm of baseball. More important, it suffers from the fact that the majority of Americans do not comprehend and appreciate the game's nuances. But Americans are rapidly learning to appreciate Pelé. In his second game, the superstar drew a capacity crowd of 22,500 to New York City's bush-league Downing Stadium to see the Cosmos beat the Toronto Metros, 2-0. In Boston, at week...