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Before it packed props and departed for the hinterlands, "Personal Appearance" titillated New York appetites for fifteen big, happy months. Brock Pemberton has now fitted Lawrence Riiey's opus with a second cast and loosed its lusty voice from the proscenium of the Plymouth theatre, just recently quieted after the robust howls of "Three Men on a Horse." Like its predecessor, "Personal Appearance" is definitely big-box-office. The roar of good, healthy American laughter is long and very loud. Your people, sir, enjoy "Personal Appearance...

Author: By S. M. B., | Title: The Crimson Playgoer | 3/12/1936 | See Source »

...pitch, was the heroine in Traviata. One Mildred Gerber, a protegee of Alderman Jacob M. Arvey, trilled hesitantly as Lucia di Lammermoor. Though Chicago opera audiences are notably easy to please, there was vigorous hissing when Tenor John Pane-Gasser appeared in Il Trovatore, uncontrolled laughter at Virginia Pemberton who as Micaela in Carmen gave the season's most inept performance. In Carmen Manager Longone interpolated a floor show by the popular dance team, Veloz & Yolanda. His innovation had its box-office effect but purists shuddered at his taste, as they did again when he permitted a Buick sedan...

Author: /time Magazine | Title: Music: Chicago's Worst | 12/16/1935 | See Source »

Arthritis. Dr. Ralph Pemberton of Philadelphia gave this advice both to those who suffer from atrophic arthritis (affliction of youngish people) and hypertrophic arthritis (affliction of old people): "About 80% of persons suffering from chronic arthritis should be greatly relieved and, if the bony changes have not gone too far, actual cure is often possible [by general therapy]. There is no short cut to this goal, and the patient must be able to supply the necessary pertinacity, patience and cooperation, especially in long standing cases, if he is to emerge on a new plane of health...

Author: /time Magazine | Title: Medicine: Physicians in Philadelphia | 5/13/1935 | See Source »

Ceiling Zero (by Frank Wead; Brock Pemberton, producer). The cycle of breezy institutional drama started by The Front Page has exploited the Salvation Army (Torch Song), the circus (Privilege Car), the side show (The Great Magoo), the hospital (Men in White) and even the penny arcade (Penny Arcade). But until Ceiling Zero came along, no playwright had felt qualified to dramatize the excitement and color surrounding the operations of a commercial airline. That job has fallen to Lieut. Commander Frank Wead, U. S. N. retired, leader of the Navy's 1923 Schneider Cup squadron, who turned to fiction...

Author: /time Magazine | Title: Theatre: New Plays in Manhattan: Apr. 22, 1935 | 4/22/1935 | See Source »

...Coca-Cola, which has successfully weathered every change in public taste for 48 years, Repeal had no effect. Whereas the average soft drink begins to lose favor after five years, Coca-Cola has shown no sign of fading vogue since a patent medicine man named Pemberton first concocted it in 1886. Every management that takes control makes more money than its predecessors. The Candlers of Atlanta, who got the company in 1892, rose from humble druggists to become one of Atlanta's richest families. Asa Candler sold out for $25,000,000 in 1919 to a group of Georgia...

Author: /time Magazine | Title: Business & Finance: Soft Drinks | 4/8/1935 | See Source »

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