Word: pencilers
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...Cover: Pencil drawing with transparent dyes by Paul Calle against background design by David Merrill...
Doing his own pencil work can be just as productive for Malkin. Last summer TIME surprised White House officials when we reported that the President, during a closed-door session with top economic advisers, had set an original budget ceiling of $225 billion (TIME, Aug. 10, 1970). Some aides assumed that there had been a leak. Actually, says Malkin, "the figure was worked out on pads of yellow paper with fragmentary information on budget policy pieced together until there could be no other conclusion...
...there is no prospect that enough will be harvested or imported to avert mass starvation. August is normally a big harvest month, but untold acres went unplanted in April, when the fighting was at its height. Already, peasants along the rainswept roads show the gaunt faces, vacant stares, pencil limbs and distended stomachs of malnutrition. Millions of Bengalis have begun roaming the countryside in quest of food. In some hard-hit locales, people have been seen eating roots and dogs. The threat of starvation will drive many more into India. Unless a relief program of heroic proportions is quickly launched...
...perfectionist, perpetually unsatisfied editor, Burnett was inarticulate on the podium but superb on paper. Armed with a stubby black pencil, his hands and shirt often smudged with lead, he worked over copy until it passed his tough standards. His staff sometimes called him Leo the Lion-and not always affectionately. "I've seen him throw away campaigns that a client had accepted just because he had come up with a better idea," says Leonard Matthews, the agency's president. Burnett championed the "Chicago School of Advertising," which abhors slick promotions. He once told his staff: "We want...
...matter, even some of the venerable pachyderms Nixon herded to Washington to defend his foreign policy quickly wearied of the hard sell. John J. McCloy, who was once considered unofficial president of the Eastern Establishment, grew so restless during a long lecture by Nixon that he started flipping his pencil into the air. Finally, by one participant's account, he blurted out to Dean Acheson: "Why, this man is telling us things that we all knew when he was still in those dreadful California suits." When Nixon called for a break to have a group picture taken, Acheson added...