Word: pencilings
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...tiny office, reserved for visiting scholars, is a veritable library--lined with books, littered with maps and scribbled notes and piled high with file boxes and dictionaries of every conceivable kind. A cyrillic typewriter sits to one side of his cluttered desk. An American flag stands in the pencil...
...lines: "Dazzle. When your teeth have it, you have it. So go get some at your dentist's." The California Dental Association has supplemented "dazzle" with "doodle." Print, TV and billboards show a smiling woman or man whose front tooth has been blackened by a marking pencil. The warning: "Don't doodle around with your teeth." So far, the experimental ad campaigns have had only mixed results...
...building, and then bring their young candidate for a visit; finally, during a fourth trip to the school, the child spends an all-important hour as a member of a play group under the watchful eye of the school staff. Among the weighty questions: Can he hold a pencil? Play with others? Put a puzzle together? "We want somebody who is compatible with our philosophy of education," says Assistant Headmaster Bruce Knee, adding: "If a boy comes in and starts throwing blocks, we'll recommend he go to nursery school...
...trade jargon-who do their most important work at lunch. There the menu and the contract may get a more careful reading than the manuscript. Then there are the creative editors, who see their task as the finding and overall shaping of a manuscript. Finally, there are the pencil editors, who work line by line on messy or complex manuscripts (although that chore is often left to copyreaders...
...these tasks usually overlap. Most acquisition editors must be adept with the pencil as well as the fork. And they must not only coax a blocked author into action, but also negotiate with copyreaders, handle the details of jacket design and flap copy, and send galleys out to well-known writers in the hope they will respond with enthusiastic blurbs. Once such jobs are completed, editors must become in-house cheerleaders, urging their publicity, advertising and sales departments to make an extra effort on behalf of their books. The average editor is doing all this on at least a dozen...