Word: pendulum
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...billion last year, will sprint to $10 billion this year. That may be only the beginning. In a recent speech before a group of U.S. bankers, Jacques Maisonrouge, the French-born head of IBM World Trade Corp., echoed the conviction of many businessmen that the U.S.-European-investment "pendulum is now swinging the other...
...trousers and men's sport shirts to the office. Her bearded husband Guy, associate creative director of Daniel & Charles ad agency, sometimes goes to work in blue jeans, other times in Edwardian suits and wide, polka-dot ties. Says Magi admiringly: "He swings on two lengths of the pendulum...
...race or rank are able to do. He can maul a William Manchester, then have the author serve as honorary chairman of a Kennedy for President club. He can be morose or merry, expansive or petty, merciless or magnanimous?all to an extreme degree. Says Lawrence O'Brien: "The pendulum just swings wider for him than it does for most people." For every Machiavellian maneuver there is a graceful gesture; for every half-truth or hyperbole there is a disarming pinch of self-depreciation: "You see what sacrifices I am willing to make to be President? I cut my hair...
...Pendulum Swing. The new pitch is a pendulum swing from the 1950s, when the industry concentrated on "motivational research" and other client services, gave the actual ads secondary attention. The shift came as more and more companies set up marketing departments of their own and demanded that their agencies produce the appealing soft sell with which Doyle Dane Bernbach had done so much for such clients as Volkswagen and Avis. Today pioneering D.D.B. is looked upon as the patriarch of the new creatives; since 1958, it has increased its billings from $20 million to $228 million, and it still pays...
...recalled a Chaplin dictum that comedy is life in long shot and tragedy life in closeup. So A Woman became a comedy in closeup. Cameras are supposed to record, not call attention to themselves. In My Life to Live, he had his camera swinging back and forth like a pendulum during one key sequence...