Word: penguin
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Dates: during 2000-2009
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...that's sweet. In Happy Feet you play a penguin who can't sing. I notice you're not on the celebrity-laden sound track. Can you really not sing...
...Greatest Story Ever Sold By Frank H. Rich '71 The Penguin Press...
...market a book written by a publicity-shy author? That's the challenge facing Penguin Press as it readies the November 21st publication of Against the Day, a 1,120-page epic by the reclusive literary lion Thomas Pynchon...
...there'll be no author interviews (sorry, Oprah), not even any email Q&As. Also, no publisher-endorsed events. Nothing outside of an announcement ad and then some follow-up advertising centered around reviewer quotes. "It's a huge, uphill battle just letting people know," says one Penguin publicist about the book's imminent release. "But this is a long-awaited literary event...
...Some bookstores around the country are holding "Pynchon Nights" and others may schedule special events around the new book's release. But Penguin is deliberately keeping hands off such hoopla. "We're respecting the author's choice for us to stay apart from these things," says the Penguin rep. "Oh my god, that book will sell itself - there's a built-in audience of his fans," says Charles Day, marketing manager at the popular West Hollywood, California retailer Book Soup. Day expects to trumpet the release with large window displays, staff recommendations, and prominent placement of the hefty volumes near...