Word: penncrest
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About two-thirds of Whirlpool's sales come from house brands in Sears, Roebuck and other stores. General Electric makes private-brand appliances for J.C. Penney; refrigerators sold under Penney's Penncrest labels are strikingly similar to G.E.'s models but are usually priced lower. Sears' $187.99 Celebrity portable typewriter is made by SCM Corp., which markets a machine with almost identical works under its own name...
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