Word: penney
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...Avenue: "It grew out of a need for individuality among stores. For years we have all been selling the same designers in the same malls to the same customers." Moreover, designer goods have become prone to discounting wars. Says Marshall Beere, director of women's-apparel merchandising for J.C. Penney: "If the competition runs a sale, you have to respond. With your own labels, you don't have to do that...
...house brands, the Aeropostale line evokes the garb of 1920s French mail-plane pilots. The collection includes white silk scarves and rugged corduroy trousers. Macy's also offers a line of casual wear whose name makes a bald appeal to yuppie taste in real estate: Loft & Brownstone. At J.C. Penney, house brands range from the Silk Avenue collection of imported dresses to the Mixed Blues line of jeans...
...large retailers is Wal-Mart, the discount empire built by Billionaire Sam Walton from his Bentonville, Ark., home base. Between 1983 and 1987, its annual sales increased by a phenomenal 240%, to $16 billion. That surge lifted Wal-Mart to the No. 3 spot among retailers, ahead of J.C. Penney (1987 sales: $15.3 billion), Federated ($11.1 billion) and Dayton Hudson ($10.7 billion). In the past, Wal-Mart has concentrated on rural areas and not posed much of a threat to Sears, K mart or other established chains. But now Wal-Mart is expanding menacingly into several larger cities, including...
...retailers are using the bar-code system pioneered more than a decade ago by the grocery industry. As each item is rung up on the cash register, a company computer reads the product bar code and makes a change in its inventory records. In addition, several chains, including J.C. Penney and May Department Stores, now use private satellite television networks to link their outlets so that individual stores can exchange sales and inventory data with headquarters...
...week, retail sales were lackluster despite boisterous promotion and discounting. At many stores the growth of revenues is not even keeping pace with 1987's inflation rate of about 5%. Sears reported last week that its November receipts rose only .7% over the same month in 1986, while J.C. Penney showed 4.3% growth. "People are looking more than they are buying. There is a level of concern and nervousness that wasn't there last year," said Mark Shulman, president of Henri Bendel, a tony New York City department store...