Word: penneyer
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Once considered hopelessly unhip, J.C. Penney and Sears made their affordable house jeans cool. Penney's introduced Arizona six years ago; it's now a $1 billion business. Sears launched Canyon River Blues two years ago and just last year sales topped $200 million. By washing away the stores' image from that of the jeans, the once stodgy retailers have attracted the most discriminating jeans buyers: teens. In a recent poll of favored brands of jeans, conducted by Teenage Research Unlimited, Arizona ranked second. "The very retailers we sell to have cracked the code on how to create and sell...
...find the suggestion that homosexuality is something that can be cured a little offensive," said Mark R. Penney, a second-year law student and treasurer of LAMBDA, the queer students organization...
LAMBDA has not decided whether it will host an alternative event but is continuing with its own plans for its annual Coming Out Day events, Penney said...
According to Penney, the mock poster replaced all instances of "homosexuality" with "Judaism...
...Penney said that his organization has had nothing to do with the second set of posters...