Word: penneyer
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First-time novelist Stef Penney won Britain's Costa Book of the Year award this month for The Tenderness of Wolves, a vivid portrait of life in snowswept Canada. The book's realism is particularly impressive since Penney has never visited the country. Suffering from agoraphobia, she could only make it as far as London's British Library to do her research. But fictional fudging is an illustrious tradition (Shakespeare almost certainly never left England, either) - and other acclaimed modern authors have gotten by with less meticulous research...
...afterthought unit of Limited Brands but spun itself off and repositioned itself as the hottest label for the teen crowd. Even once dowdy JCPenney reinvigorated itself by hiring a smart merchandiser, Vanessa Castagna, as executive vice president and giving her the freedom to remake the brand. "She helped make Penney's cool, and the Gap needs to be cool," says Chen...
...Penney has another feather in its cap: a more established online presence than Kohl's. Last January, in fact, its online sales hit $1 billion--and in the third quarter, sales via the Internet rose an impressive 27%. Ullman boasts that the company is "the largest mass merchant" online. A key advantage: the infrastructure set up to support the company's decades-old catalog business...
...ability to buy wares at a mouse click is invariably a big selling point for time-pressed customers. But ultimately the revival of Penney and the continued success of Kohl's can be traced to one thing: women are simply finding things in these stores that they want to buy. And it has certainly helped that Wal-Mart botched an attempt to upgrade the fashion quotient in its apparel offerings. "JCPenney and Kohl's finally got the merchandise right," says Nicholson. "It's hipper, and it's not boring anymore...
...possible that these stores are becoming--egads!--cheap chic, as Target was a few years ago? Consultant Wolfe thinks so. "It's almost cool now to say 'I bought it at Penney's,'" he says. Suzanne O'Callahan, 35, a mother of four and a regular Kohl's shopper, certainly agrees. "I just walked through Macy's and didn't find anything, but I've been here for about an hour already," she said, her arms full of clothes, on a recent afternoon at the new Jersey City store. "I always shop at Kohl's. And so do my friends...