Word: penneyer
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Similar services have sprung up in Charlotte, N.C., Northern Illinois and throughout the Midwest. In Northern California, National Postal Service last year delivered 84 million advertising circulars and other third-class mail for J.C. Penney, Montgomery Ward and Sears, Roebuck, among other customers. N.P.S. was paid $33 per thousand pieces of mail, about $17 less than the USPS charges...
...difference in networks was so slight, if the night was so brief, if the minutes of prediction were so close, why did the broadcasters dispatch so much personnel and hardware? After all, even with the unprecedented tri-network sponsorship of J.C. Penney-manifestly hoping for gilt by association-all three networks maintained their honorable tradition of losing money on the Big Night. The answer does not lie behind the screen but before it. "Every man speaks of public opinion," wrote G.K. Chesterton, "and means by public opinion, public opinion minus his opinion." No matter what the polls said, the viewer...
...taken completely by surprise," confesses the firm's president, Ralph Taylor. He and other manufacturers set to bottling the stuff, and sales of the fragrance, which retails at about $5 per half-ounce, are now estimated at $1,000,000 per month. Reports Jovan's Mitchell: "J.C. Penney, Bergdorf Goodman's-they all want musk...
...chemicals for the customer to touch. Instead, the check writer merely presses his thumb firmly on the check, which is then run through a tiny developing machine to produce, from natural skin oils, an indelible thumbprint. The device is now being test-marketed in major retail stores like J.C. Penney in California, and will go on sale nationally by year...
...prospects are relatively bright. Says J.C. Penney's President C.L. Wright: "We think that Christmas sales will be pretty darn good. Not a boom, but better than last year." Ralph Lazarus, chairman of the Federated Department Stores chain, sees a sales increase in the fourth quarter of 12% over last year or, excluding price increases, a real growth of 91%. Otto Eckstein, a member of TIME'S Board of Economists, also estimates that the real growth in retail sales for Christmas will be about 9%. Including inflation, a First National Bank of Chicago study reports that sales...