Word: penneys
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...since the early 1970s, steel. Only recently have Korean firms begun to sell a variety of consumer goods. They first entered the mass market indirectly. In 1979 Samsung began making television sets that are among those sold in Sears stores as the company's house brand. Similarly, J.C. Penney started selling microwave ovens manufactured by Goldstar...
...trend is not for everyone. Sears and J.C. Penney may not benefit because their readership is too broad. Brand-name advertisers favor upscale catalogs, like Bloomingdale's, which reach large but narrowly defined consumer groups. The majority of Bloomingdale's 1.7 million readers this fall are under 45, with some college education, employed and affluent. But access to such a demographic bull's-eye is expensive. A page sells for $27,000, about the same amount that Vogue charges for a similar space. Bloomingdale's is more demanding than the fashion magazines, requiring that the color, copy and image...
...sings along with the prerecorded music of professional instrumentalists in the background. The machine then blends the sounds, and the result can seem as slick as an MTV sound track. In 1984 some 25,000 machines from a handful of Japanese companies were sold in the U.S., and J.C. Penney and Sears now carry models in their catalogs. Karaokes, which range from $150 to $2,500, incorporate a cassette player, loudspeaker and microphone in a single unit. All a budding balladeer need do is adjust a few simple controls, start the tape of background music and sing along with...
...line of Peanuts cards is still one of the industry's most successful. American Greetings got a boost last year by reaching an agreement with Sears to be the exclusive card seller in all its department stores. That more than matched a similar arrangement that Hallmark has with J.C. Penney...
...prove that Penney was willing to make the final payment, police asked Mrs. Penney to pose as her own corpse in a fake coroner's photograph. Technicians created a deathly pallor with makeup. Said one officer: "She looked just like a corpse." Indeed, Penney tearfully identified his wife when police showed him the photo of the "deceased." Within hours, investigators say, he agreed to make the final payment. He was arrested when he arrived at the sheriffs office to take custody of his two children, who had been living with his wife...