Word: pennings
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...British Artist Gerald Scarfe, this week's cover assignment offered an unusual challenge. TV commercials, he decided, called for something more than the exercise of his satirical pen; nor did one of his papier-maā écartoon sculptures, which had served so well for the Beatles (TIME cover, Sept. 22) and John Kenneth Galbraith (TIME cover, Feb. 16) seem quite right for this subject. Scarfe closeted himself in a New York hotel room for more than a week, watching TV day in, day out concentrating on the commercials and ignoring the programs...
...Dash soap man butts into conversations and flings laundry at innocent people. "Louise Hexter," he commands, "start wearing cleaner blouses!" The shaming, the touch of half-suppressed hysteria, is unsettling. Another instance of the absurd involves the flamenco dancer who stomps the living daylights out of a Bic ballpoint pen that has been attached to his heel. Here the effect is different. One remembers all the other similar nonsense the pen that writes under water, the watch that survives a trip on the rudder of an ocean liner and one inevitably begins to speculate in grudging fascination about what they...
Natkin (reading from graffiti ads): "Keep America beautiful. Bury a cheap, ugly pen today. Buy a Paper Mate." Some research has been done on this and it looks like it's working. "Draw a flower on your knee with a Paper Mate Flair." Westbrook: Why not "navel...
Spitballing, or brainstorming, is something like a group-therapy session in which the patient is the product and the doctors are the admen. Recently, TIME Correspondent Edgar Shook sat in on a brainstorming meeting at Chicago's North Advertising Inc. The patient: Flair, a new Paper Mate pen with a nylon tip. Among the doctors: North President Don Nathanson, Creative Director Alice Westbrook, Copy Chief Bob Natkin and Copywriters Steve Lehner and Ken Hutchison. The dialogue, somewhat condensed: Natkin: We have what I think must be the first graffiti advertising campaign, which we've been running in teen...
Nathanson: You know, you can do a fantastic industrial campaign on the idea of a silent pen. Because just think of the noise level. I mean, nothing is noisier than these competitor's pens. Everybody quiet. Just listen. (He scratches first with the competitor's pen, then with a Flair...