Word: pens
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Dates: during 1940-1949
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...their experiment, Drs. Guhl and Warren chose three young roosters of different breeds (so that the chicks they fathered could be identified). Put in a pen with 36 pullets, each soon found his place in the rooster "pecking order...
...rooster's success with the hens is largely governed by the number of matings he can complete before other roosters interfere. Even in the close quarters of the experimental pen, the social preeminence of the top rooster (Alpha) discouraged interference. In 46 days, he attempted 175 matings, scored 112 successes. Rooster No. 2 (Beta) made 244 tries, succeeded only 54 times. Omega (the No. 3 rooster) made only eight tries, and did not succeed at all. Even when given a harem of his own, he sulked in impotent frustration...
...ball pens most Johnny-come-lately penmakers are waging battle by an old competitive maneuver, cutting. But Eversharp, Inc., which has shot up from a near bankrupt company to the biggest pen & pencilmaker in the world, dollarwise, last week tried a new trick. It brought out a new ball pen, with a retractable point, to sell for $25 plus tax, ten dollars more than its present model...
...with gold trimmings), picked up a radio show to plug it. The show, Take It or Leave It, put a new phrase into the language ("the $64 question") and put Eversharp on the map. Then Eversharp found its own $64 answer, a $64 pen & pencil set. In two years, it sold $32,000,000 worth of the new sets, and $4,875,000 of solid gold $125 sets...
...Eversharp had passed Parker Pen Co. and Sheaffer, and had an ace up its sleeve to grab off the brand new ballpen market. The ace: the North and Central American rights to the Biro patents, for which it had laid out $500,000 (TIME...