Word: pense
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Dates: during 1960-1969
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Nathanson: You know, you can do a fantastic industrial campaign on the idea of a silent pen. Because just think of the noise level. I mean, nothing is noisier than these competitor's pens. Everybody quiet. Just listen. (He scratches first with the competitor's pen, then with...
Westbrook: Let's face it. People just don't get emotionally involved with their pens. I think there's the danger of taking yourself too seriously when you're talking about a thing like that.
Nathanson: Brown ink! We present them with a whole slew of marvelous ideas. Sealskin and alligator pens!
Westbrook: Phony fur pens! Wouldn't you love a fur pen? A mink pen? How about a tiger pen? Or a leopard pen? Would you believe an alligator pen?
Keeping close watch on costs and profits, the big agencies have learned to roll with one of the biggest blows in advertising-the loss of clients. Doyle Dane Bernbach, one of the top ten, last year lost seven clients, including Broxodent Tooth Brushes, Ocean Spray Cranberries, Rheingold Beer and Warner...