Word: pense
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For the biggest overseas industrial exhibition that Red China has yet attempted, the entrance to Tokyo's International Trade Fair Hall was transformed into a five-story reproduction of a Mandarin palace. A pair of ferocious papier-mache lions guarded the doors. On opening day firecrackers sputtered, a red...
The U.S.'s most unwanted gift to Italy, onetime Manhattan Vice Czar Lucky Luciano, 57, whose 9½-year sojourn in New York pens crowned his career as a top merchandiser of dope and prostitutes, was set to go back in business selling hypodermic needles and such in Naples...
When 25-year-old Patrick Joseph Frawley Jr. went into the ball-point-pen business in 1949, he could not have picked a worse time. The market was flooded with pens; bankers warned against writing checks with them (forgers could literally pick up a transfer of a signature); schoolteachers banned...
While he ran his San Francisco business with one hand, Frawley began to sell ballpoint pens, made by a Los Angeles aircraft-parts manufacturer, with the other. Before long, the manufacturer could not keep up with sales of the inexpensive (97?) pen, which wrote well and did not leak. Frawley...
In 1951 Frawley sold 4,000,000 pens and decided to invade the tough New York market. Twenty-two high-pressure salesmen visited 2,400 stores in six weeks. They wrote on retailers' shirts, promised a new $15 shirt if the ink did not wash out. His salesmen gave...