Word: pense
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In addition to a back wall of pens, the small store also features an eclectic mix of products including $26 umbrellas, $2.50 black stone paper weights and $12 hand-made cards, in addition to more traditional journals, photo albums, magnets and pen pouches on simple metal and wood shelves.
The pens ranged in price from $25 to $450.
“This is not your grandfather’s Cross pen anymore,” Dryden said, pointing to a wall of colorful pens at the back of the store, that did, however, include classic Cross products.
Knowles said that two pens, a two-inch long bullet shaped “Metal Ion” gel pen and a red, black and yellow starred ballpoint pen called “Kimono” were designed exclusively for the store.
In 1943 Kamprad created Ikea with a cash gift from his father. The name was derived from his initials plus the first letters of the farm and village where he grew up (Elmtaryd, Agunnaryd). The idea was--and still is--to create and sell innovative design at a great price...