Word: penses
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Nathanson: You know, you can do a fantastic industrial campaign on the idea of a silent pen. Because just think of the noise level. I mean, nothing is noisier than these competitor's pens. Everybody quiet. Just listen. (He scratches first with the competitor's pen, then with...
Westbrook: Let's face it. People just don't get emotionally involved with their pens. I think there's the danger of taking yourself too seriously when you're talking about a thing like that.
Nathanson: Brown ink! We present them with a whole slew of marvelous ideas. Sealskin and alligator pens!
Keeping close watch on costs and profits, the big agencies have learned to roll with one of the biggest blows in advertising-the loss of clients. Doyle Dane Bernbach, one of the top ten, last year lost seven clients, including Broxodent Tooth Brushes, Ocean Spray Cranberries, Rheingold Beer and Warner...
For the three Cliffies and six Harvard students who were interviewed, there were two beginnings to the way out. Some tried to shore up their crumbling insides by throwing themselves into activities or regimenting themselves mercilessly. One said, "The lack of structure that confronts most freshmen tends to make a...