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...Scales, former head of the U.S. Army War College. He is worried that the shortfall in sign-ups will soon be felt by the regular service. "Those of us who were in Vietnam in 1969 remember all the pronouncements about how good things were going," Scales says, recalling that Pentagon figures at that time showed retention numbers to be solid. "But in 1970 the whole thing collapsed, and the Army simply broke." Soldiers were deserting in droves, enlisted men were fragging their officers, and illegal drug use was skyrocketing...

Author: /time Magazine | Title: Where Are the New Recruits? | 1/10/2005 | See Source »

...Army officers also have begun voicing concern that they are soon going to run out of Reserve troops to fight in Iraq, which would place even more strain on active-duty forces. Under Pentagon policy, reservists and Guard troops can serve no more than 24 months total on a single military operation. The military has already released some Reserve troops from deployment because they have hit the 24-month ceiling--or offered them a $1,000 monthly tax-free bonus to waive the rule. That money upsets Helmly. "We must consider the point at which we confuse 'volunteer to become...

Author: /time Magazine | Title: Where Are the New Recruits? | 1/10/2005 | See Source »

...Pentagon officials have been watching recruitment and retention rates closely. Until this past fall, the figures were reassuring. All but one branch of the military met recruiting and retention goals for fiscal 2004, which ended Sept. 30. The lone exception was the Army National Guard, which came in at 98% strength--342,000 instead of 350,000--on that date. The shortfall was largely attributed to the Guard's missing by 5,000 its recruiting goal of 56,000 soldiers. It was the first time in a decade that the Guard fell short. But then came the even worse performance...

Author: /time Magazine | Title: Where Are the New Recruits? | 1/10/2005 | See Source »

...Army. But just how much those teenage touchstones do for military recruiting is an open question. A federal study found that although the military doubled its spending on advertising--from $299 million in 1998 to $592 million in 2003--it couldn't tease out the impact of the Pentagon's ad campaigns because "joining the military is a profound life decision...

Author: /time Magazine | Title: Where Are the New Recruits? | 1/10/2005 | See Source »

...impact on personnel are forcing the Pentagon to cut corners in ways that could dull the military's fighting edge. The Guard, for example, can no longer count, as in the past, on half its troops' having had military experience. If current trends persist, soon only one-third will be veterans. "They'll be able to make their numbers, but the question is, How effective is the Guard going to be if its troops don't have much military experience?" says Lawrence Korb, Pentagon personnel chief during the Reagan Administration. What's more, the military may have to begin promoting...

Author: /time Magazine | Title: Where Are the New Recruits? | 1/10/2005 | See Source »

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