Word: pentastar
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...Rubber, L. & M. conceived the worldwide brand mark "UniRoyal" (the psychologists said that foreign consumers react unfavorably to "U.S. anything"). It rechristened Olin Mathieson Chemical Corp. simply "Olin." At the invitation of Chrysler Corp., the designers dropped the dated "Forward Look" slogan, created the company's five-pronged Pentastar emblem, and spread Pentastars across Chrysler's signs and showrooms. Though these outward touches seem minor, many businessmen feel that they help to highlight a company's products and aims...
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