Word: pentiums
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Lenovo was founded in Beijing in 1984 by 11 free-thinking researchers with $25,000 from a science academy. It markets PCs for every possible customer, from the top-of-the-line Pentium speedster to $300 bare-bones desktops. The growth potential for Lenovo in its home market appears limitless. IDC forecasts that PC sales in China will jump 57% from 2006 to 2010, to 36 million units. The U.S. market will reach 68 million units...
...Motorola PowerPC Chip Intel rolled out its new Pentium chip, but Motorola stole the spotlight with its PowerPC microprocessor. Produced in partnership with IBM and Apple, the PowerPC could pose the first serious challenge to Intel's dominance of the $67.7 billion desktop market...
...late 1970s, use hundreds more moving parts than do new rocket-motor designs. The fragile heat-dissipating tiles were designed before breakthroughs in materials science. Until recently, the flight-deck computers on the space shuttle used old 8086 chips from the early 1980s, the sort of pre-Pentium electronics no self-respecting teenager would dream of using for a video game...
...Otellini, who will become CEO in May, that reality has the makings of a crisis. And in fact the Pentium 4 issue was only one of a whole host of mishaps and missteps that Intel found itself confronted with in 2004. The LCOS (liquid crystal on silicon) chip for high-definition TVs, a pet project of Otellini's that (as president and COO) he had announced with much fanfare in January 2004, was abandoned in November when the cost of production became prohibitive. Waggish engineers made a disco ball out of defunct LCOS chips for Intel's holiday party...
...past four years (he calls the strategy by the awkward name "platformization"). He put the plan to work in 2003 with another of his pet projects--the Centrino--a set of chips specifically designed for wi-fi-enabled laptops. For wi-fi capability, all you really need is the Pentium M, the chip at the heart of Centrino, but Otellini wanted to sell a bundle of chips along with it that would help maintain a laptop's battery life (not to mention Intel's bottom line). Against the wishes of his engineers, Otellini held back the launch of Centrino until...