Word: pentiums
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...that given advances in transistor miniaturization, computer processors should double in speed every 18 months. Not only did Moore's law become the most trustworthy truism in technology, it was also the rock on which all Intel marketing was founded. Why did you need a PC with an Intel Pentium II processor? Because it was four times as fast as your poor outmoded Pentium I. And so the product cycle continued...
Until last year, that is, when Intel delayed production of its latest Pentium 4 chip and scaled back its proposed speed from 4 GHz to 3.8 GHz. That was partly owing to technical complications; pack too many transistors onto a microchip, and you have magnetic resistance and overheating issues that require bulkier fans and suck up more battery life in your laptop. But the bigger problem is simply that most of us no longer have such a need for speed, at least when it comes to everyday applications such as e-mail, Web browsers and spreadsheets, which work just...
Otellini offers an unusual perspective for his industry: that good marketing makes all the difference. Pushing a distinctive product like Centrino or Pentium, Intel's previous success story, is almost as important to him as the chips themselves. "Our whole job," he says, "is to create demand." He has done just that--including for himself. --By Chris Taylor
Skyphones Gene therapy Pentium processors High-definition TV Viagra Flavr Savr tomatoes Botox Hubble Space Telescope...
...chance to test the industry's hypothesis using the TravelNote C100, the new tablet PC from Acer. Reasonably lightweight (about 2 kg), with a 20-GB hard drive and an 800-MHz Pentium III processor, the TravelNote looks and performs like a normal laptop computer. The screen, however, swivels around and folds back over the keyboard, creating a writing slate. A stylus serves as both a pen for note taking, and as a mouse for operating programs. Using the machine's built-in Wi-Fi (wireless-fidelity) link, for example, you can write a URL into the Internet Explorer browser...