Word: pep
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Dates: during 1950-1959
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...also takes expensive beaters. To launch its golden-anniversary line of 1957 trucks, International Harvester spent $100,000 on a closed-circuit TV program beamed at pep-talk luncheons for 10,000 dealers in 48 cities of 32 states. Hired for $7,500, Commentator Edward R. Murrow emceed the show, used his Person to Person format to interview top Harvester officers about products and plans. To promote its Yellow Pages, American Telephone & Telegraph Co. a fortnight ago hired Cinemactor Walter Pidgeon to emcee a 59-city closed-circuit TV show for potential classified advertisers and member phone companies...
...home builders, whose forecasts for 1957 have slipped steadily lower, last week heard the first good news to come out of Washington in a long, hard winter. With predictions for as few as 800,000 home starts this year, v. 1,100,000 in 1956, the Administration moved to pep up the industry in an area where it needs help. The Administration...
...that often marks Negro church meetings. ("If we as a people," he often tells his congregations, "had as much religion in our hearts as we have in our legs and feet, we could change the world.") Ralph Abernathy follows with what is frankly billed on the program as a "Pep Talk," and when Abernathy pep-talks, the hall is filled with the cheers and stomps of the crowd. The meeting ends; the Negroes slowly start from the church toward their homes...
...Quiet Way. Last week, with the blessing of plant managers and union shop stewards, Potter, Reed and 20 fresh-faced fledgling evangelists moved from factory to factory in the area, pep-talking, chatting, leading discussions. After factory closing time the crusaders made house-to-house calls among the 75,000 people of the area, announced as doors opened: "We'd like to talk to you about the difference Jesus Christ makes on the job." This week they are holding a series of evening meetings in a local Baptist church (chosen for its location rather than denomination) which are addressed...
...educating the whole child,' or of the Dewey-eyed notion that instead of preparing a child for society, a school should be a miniature, make-believe re flection of society." Among the questions it urges parents to ask themselves: ¶ "Are club meetings, play rehearsals, band rehearsals, 'pep' meetings, and other extracurricular activities scheduled during regular class periods or outside of hours?" ¶ "Are classrooms equipped with TV sets so the whole class may watch the World Series? Don't laugh. This happens on specified grounds that the series is a part of the world...