Word: pep
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Dates: during 1950-1959
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Gone are the quiet old days when the boxes' chief attraction was a small coupon for silver-plated spoons with one's initials on them; the cereal companies now are attacking from all sides of the container at once. For instance, a single box of Kellogg's Pep offers, for box top and a price, a two-tone beanie, a magno-power '50 Ford ("oh boy--eye-popping thrills"), and a Donald Duck ring which rolls its eyes and opens its mouth when you apply the secret magnetic control (in the form of a miniature Pep box.) And inside amidst...
...Among Catholic prizefighting champs: John L Sullivan, Jim Corbett, Gene Tunney, Freddie Cochrane, Willie Pep, Jake LaMotta...
...first songs Sammy Fain sent to a publisher came back fast. But that didn't stop Sammy. Ever since he could remember, he had wanted to be a songwriter. The son of a cantor, he was just out of his teens and full of pep. "I felt I hadda sell my songs in person. So I went to New York personally...
Prayers & Pep Talks. Beveridge built his original sales staff around former Fuller employees, kept 51% control of the company for himself. Fond of old-fashioned virtues, he rules his roost with a hand of iron, a heart of gold, and an eye on the Scriptures. His Westfield offices and the nearby Easthampton production plant are dotted with such slogans as: "The vision to see, the faith to believe, and the courage to do." Beveridge opens every business meeting with the Stanley prayer: "0 Lord . . . help me to enter into the mind of everyone who talks with...
...oldtime religion hits a fever pitch in the summer, when thousands of Stanley dealers journey to Westfield for "jamborees." There they are worked into such a state by inspirational company songs and pep talks that women often burst into tears...