Word: pepfully
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Dates: during 1930-1939
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...milk consumption. The 1934 campaign, conducted by the State Department of Health, was a model of dignified propriety, cost $400,000, upped milk consumption not a quart. Last July the job was turned over to the State Department of Agriculture & Markets, which promptly hired a professional advertising agency to pep things...
Well the Vagabond remembers when Wordsworth used to make his young heart leap up almost as effusively as the well-known rainbow in the sky seems to have affected the poet himself. There was the romanticism in the poet's pep talks which many a time sent the credulous Vagabond scampering into the vernal woods seeking that all-instructive impulse and the rather abstruse wisdom of the woodland linnet. Though the Vagabond returned from these escapades usually not a whit wiser, still he feels the chase was worth the leather; even if today he does think differently...
...Benito Mussolini the sole Italian arbiter of Peace or War; 3) set up a board of Italian fighting service commanders to co-ordinate army, air force and fleet move ments; 4) placed 10.000,000 Italians of both sexes on call for a "practice mobilization"?really a nationwide Fascist pep rally?liable to be announced at any hour this week. In Rome it was supposed to be highly significant that Il Papa, previously lukewarm toward Il Duce in the present crisis, gave his permission as Supreme Pontiff last week that the signal for Fascist mobilization shall be the ringing...
...normally would give Canada's old guard Conservatives and Liberals no worries whatever. Ominous was a remark by Liberal Mitchell ("Mitch") Hepburn, who upset Ontario's entrenched Conservatives and became Premier (TIME, July 2, 1934). On a national electioneering swing last week, "Mitch" Hepburn told a pep meeting of Liberal Party workers in British Columbia : "In the West the situation is so scrambled up that I just don't know what will happen...
Even better evidence that NRA lay dying came from NRA itself. Donald Richberg gave 1,500 NRA men a pep talk to put down their growing feeling that they had better forget NRA and look for jobs elsewhere. But when Senators called him to account for calling them muddle-heads, he excused himself, saying he felt free to speak, since he himself was planning to quit NRA soon, about July 1. Nor was he alone in that. W. Averell Harriman, NRA Administrative officer, and Sol Rosenblatt, Director of Compliance & Enforcement, were both reported ready to leave on June...