Word: pepfully
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Despite its gummy spots, e.g., a trite pep talk by Chaplain Leon Ames explaining to a battle-hardened gang of veterans why they are fighting, Battleground is the sternest studio-made war film since The Story of GI Joe. On the debit side, each soldier is given a bit of colorful routine that is tiresomely underlined every time the soldier is seen: Private Douglas Fowley loses or clicks his store-bought teeth; ex-Editor John Hodiak mourns over the fact that his wife in Sedalia knows more about the battle than he does. But Director William Wellman threads...
Nearly 50 Cambridge and University police answered calls to the Square to quell hand-to-hand fighting which started at 11:30 p.m. when a Harvard contingent attempted to break up a Princeton pep rally in the Square. More than 2,000 persons were involved in the riot...
...pep up sagging refrigerator sales this summer, Joske's of Texas, a subsidiary of Allied Stores in San Antonio, went back to old-fashioned selling methods. Sales Promotion Vice President Jim Keenan plugged Frigidaires in splashy newspaper ads, cut out down payments and sent his 80 salesmen out to ring doorbells. Some used the old trick of following an ice wagon down the street to find householders still using iceboxes. One man stayed out so many nights selling that he finally decided to take his wife along: she talked to housewives while he cornered the husbands...
...pep up his women's shoe business last summer, Thomas Callahan had his son design some new flat-heeled models. Callahan, who leases the "debutante" shoe department in Manhattan's Bonwit Teller, Inc., got Philadelphia's Cellini Shoes, Inc. to make the shoes, plugged them in the Sunday New York Times. In two weeks, mail orders came in from every state in the union-except Montana. Mystified, Callahan ran the same ad in the New York Herald Tribune. Again the orders poured in; still no sales in Montana, which calls itself the "Bonanza State...
Like a sales manager giving a quiet pep talk, he urged British industry to go out and grab a larger slice of the dollar market. He proposed two "practical, realizable goals"- a fivefold increase in the number of British firms engaged in exporting to the U.S.; and a threefold increase of British exports to the dollar market (from $600 million to $1.8 billion...