Word: pepped
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...launch a hit, Coury will deploy his force of promo men (who make up almost half of the company's 68 employees) after giving them a Sunday-night pep talk on the phone that one trade-paper publisher compared to "listening to Vince Lombardi." As a breed, record promo men look like blow-dry Willy Lomans. Dressed in satin warmup jackets that hype the latest company acts, they hunker down for long sessions with program directors of radio stations all over the country, pushing the product, offering occasional sweeteners that can range from free T shirts to gram bottles...
...half-time pep rally for the Democrats
Because of the Democrats' lack of enthusiasm for Carter, his political lieutenants, led by Chairman White and Administration Party Liaison Tim Kraft, tried to turn the miniconvention into an exercise in intraparty public relations, a sort of half-time pep rally. They took pains to prevent the gathering from breaking down into a cacophony of dissent, which is always a possibility when Democrats gather. White rigged the rules in an attempt to minimize debates on resolutions critical of Carter. But on the eve of the convention he made concessions to liberal groups, led by lameduck Minnesota Congressman Don Fraser...
Vice President Walter Mondale suffered a stunning slap in the face in his native state of Minnesota, which has long been considered a liberal stronghold. There, amid the fractious squabbling of the Democratic-Farmer-Labor Party, the G.O.P. scored a major sweep. Despite numerous visits and pep talks by Mondale, despite two trips to the state by the President, the voters turned the Democrats out of the governorship and both Senate seats. In a rueful postmortem, a shellshocked Mondale concluded: "I shouldn't have told them to do it for Hubert Humphrey and me, but to do it for themselves...
Iacocca says that he would like to see his new employer develop a "sports car," suggesting that something like the Mustang, which made Iacocca's reputation as a marketing whiz at Ford, may be in Chrysler's future. Iacocca is also expected to inject some new pep into the company's dealer organization. The real test of Iacocca's ability will be in how well he can maneuver within the narrow limits imposed by Chrysler's tight financial circumstances. The auto industry has changed dramatically since he introduced the Ford Mustang in 1964: costs...