Word: pepperphernalia
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...spicy Mexican, Thai and Cajun foods. Mail-order outlets like Hot Stuff in New York City, Mo Hotta Mo Betta Co. in San Luis Obispo, California, and Hatch Chile Express in Hatch, New Mexico, sell fresh chile pods, powders and jars of salsa, as well as such kitschy pepperphernalia as chile-shaped fishing lures, earrings and ashtrays. "It used to be our customers would look confused and ask what they should do ((with chile products))," says Chile Express owner Jo Lytle. "Now they know exactly what kind of chile they want and what strength...
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