Word: peps
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Dates: during 1940-1949
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...there was one rift in the prevailing gloom. Martin Codel, editor of Television Digest, reported a flutter of optimism: "Every speculation for fall is good. The reports are too uniform to be mere pep talk. The depression feeling has been completely reversed. With the big football schedules coming up and all the possible World Series towns now linked by coaxial cable, television ought to get off to a big start by fall...
...zany season; even the weather was out of order. By mid-June, a month ahead of schedule, diamonds were baked concrete-hard, taking a lot of the pep out of older players. In St. Louis, where the heat really pours down, a hypnotist offered to help lift the Browns out of the American League cellar free of charge...
...reported pre-game pep talk to his "Praying Colonels": "Boys, when you go out there on the field, never forget that every one of those Harvard fellows votes the straight Republican ticket...
...Pep. Although she is as spry and sparkling-eyed as ever ("I feel as young as a child"), Landowska has given up touring. In the last few years, she has also given up the idea of returning to her once-famed Ecole de Musique Ancienne at picturesque Saint-Leu-La-Forêt near Paris, from which she fled in 1940 before the Nazis took over...
...April Fool stunt was another Shevelson attempt to pep up the pocket-sized magazine he took over 15 months ago. In the year and a half before he arrived, Pageant had lost $400,000, and Publisher Alex L. Hillman (who also owns a dozen pulps and comics) was getting ready to shut it down. Intense, hard-working Harris Shevelson, who had moved over from the managing editor's chair at Coronet, zipped up Pageant's articles and covers, put in more pictures. Circulation for March was 350,000, and 400,000 copies were printed for April. Pageant...