Word: peps
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Dates: during 1970-1979
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...Crimson hosts Brown tomorrow afternoon at the Walter Brown Arena. The game will be televised locally on Channel 7, starting at 2 p.m. The Bruins will probably bring their outrageously clever pep band to the contest, in hope of inspiring their second victory over Harvard this season. SCORE BY PERIODS HARVARD 0 1 2 -- 3 NORTHEASTERN...
...launch a hit, Coury will deploy his force of promo men (who make up almost half of the company's 68 employees) after giving them a Sunday-night pep talk on the phone that one trade-paper publisher compared to "listening to Vince Lombardi." As a breed, record promo men look like blow-dry Willy Lomans. Dressed in satin warmup jackets that hype the latest company acts, they hunker down for long sessions with program directors of radio stations all over the country, pushing the product, offering occasional sweeteners that can range from free T shirts to gram bottles...
That speech started a remarkable policy reversal. To pep up what then looked like a flagging economy, the President had begun the year by calling for a $25 billion tax cut and a $60.6 billion budget deficit in fiscal 1979, which started Oct. 1. As late as March, misled by alarmist predictions from Energy Secretary James Schlesinger that a continued coal strike would cripple national production, Administration aides led by Robert Strauss forced on mine operators a settlement that will raise wages and benefits nearly 40% over three years...
...half-time pep rally for the Democrats
Because of the Democrats' lack of enthusiasm for Carter, his political lieutenants, led by Chairman White and Administration Party Liaison Tim Kraft, tried to turn the miniconvention into an exercise in intraparty public relations, a sort of half-time pep rally. They took pains to prevent the gathering from breaking down into a cacophony of dissent, which is always a possibility when Democrats gather. White rigged the rules in an attempt to minimize debates on resolutions critical of Carter. But on the eve of the convention he made concessions to liberal groups, led by lameduck Minnesota Congressman Don Fraser...