Word: peps
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Dates: during 1970-1979
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Mary Pinkney ("Pinky") MacArthur should have worn stars herself. Few mothers have fought harder for their sons than she fought for Douglas, or dominated them so completely. When he was about to take his exams for West Point, she gave him a pep talk that he never forgot: "You must believe in yourself, my son, or no one else will believe in you." Naturally, he passed and, just as naturally, his mother moved to Craney's Hotel near his dormitory, where for four years she could see the lamp in her son's window and tell whether...
...reference to his guilty plea in connection with illegal contributions to Richard Nixon's 1972 campaign.* Within twelve hours of deriding his boss, Martin was tearfully reading a "resignation" speech. Steinbrenner, who has never been loath to meddle in clubhouse affairs (including making out lineup cards and giving pep talks as well as second-guessing his manager in print), left it to Yankee Vice President Al Rosen to induce Martin to resign...
...elections in the fall, was the most cautious. He pledged only to continue his present policy of expanding output by a modest 1 % while keeping up the fight against inflation, now down to 7.4% from 27% four years ago. President Valéry Giscard d'Estaing promised to pep up the French economy a bit by more government spending, doubling the nation's deficit to $4.4 billion this year...
...lacocca thought he had a better idea. An eager young sales manager in the 1950s, he figured he would pep up a dull convention of 1,100 Ford salesmen by proving in a live demonstration that if he dropped an egg from a 10-ft-high ladder onto Ford's new crash-padded dashboard, the egg would not break. He was wrong. Until last week, that was one of the very few times that lacocca came close to having egg on his face. After 32 years with Ford, the plain-spoken son of an Italian immigrant was a Horatio...
...pep rally is in a Chicago ghetto school; the cheerleader is none other than the Rev. Jesse Jackson (he was ordained as a Baptist minister). His style is a combination of razzle-dazzle and Southern revival meeting. But the message is a very basic version of the old Protestant work ethic: work hard and aim high. In corridors where punks push dope, Jackson pushes hope. Project EXCEL, a tough self-help regimen for students and parents alike, which reached 21 schools in Chicago, Los Angeles and Kansas City during this past school year, is turning the old ghetto battle...