Word: pepsi-cola
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...hopes that Century will help the company regain the No. 1 sales position, which it held for 25 years but lost in the first quarter to Philip Morris (total 1982 sales: $9.1 billion). The big two, which together have about 65% of the market, are the Coca-Cola and Pepsi-Cola of cigarettedom, far ahead of third-place Brown & Williamson (Kool, Raleigh, Viceroy), which has 10.9%. Following those three are Lorillard (Kent, Newport, True), American Brands (Carlton, Pall Mall, Lucky Strike) and the Liggett Group (L & M, Eve, Chesterfield...
...replaced the euphoria of early spring. The F.D.N.'s political and military leaders are divided among themselves. "Our people feel we are fighting a much more powerful enemy than we ever expected," admits a worried F.D.N. leader. "They have trucks and planes and are even bringing vans of Pepsi-Cola to the front. Only the Honduran army is behind us, and we can't draw back any further...
...Seven-Up campaign pushed the lemon-lime drink ahead of Dr Pepper and stunned Coke and Pepsi, which insist there is nothing wrong with normal levels of caffeine. Last July, however, Pepsi introduced decaffeinated versions of regular Pepsi and Diet Pepsi, and both have done well. "They have gone far beyond our wildest expectations," says Rick Sharp, marketing manager of Pepsi-Cola Bottling in Los Angeles. Pepsi now has 50% of the decaffeinated cola market, which reached about $200 million last year...
...seeking pinstripe talent skilled in the Big Business techniques of mass marketing. In the past six months, Valley firms have lured several officers away from major American corporations. Apple, a pioneer in personal computers, has hired a new chief executive: John Sculley, 44, who was president of Pepsi-Cola. Osborne, the leading maker of portable computers, recruited as its chief executive Robert Jaunich, 43, former president of Consolidated Foods. Atari, a strong force in home computers as well as video games, has snared a string of executives from such companies as Polaroid and Bristol-Myers...
...last week by Studio Chairman Frank Price. He told executives that Columbia's new owner, the Coca-Cola Co. of Atlanta, which bought the film and entertainment firm last winter for some $820 million, would not take kindly to finding telltale signs of products like 7-Up and Pepsi-Cola on studio property...