Word: pepsi-cola
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...company in a single year. Over 2,000 such sets exist today, including some dating back to the 1880s when Old Judge Tobacco first printed crude photographs of players on cards, which were used as stiffeners in cigarette packages. Since then baseball cards have come with everything from Pepsi-Cola cartons to Burger Chef disposable trays. And, of course, bubble gum. Topps Chewing Gum, Inc., which prints 250 million cards a year and pays players $250 plus royalties to pose, makes the largest set -660 cards this year...
...made yet another transition, this time into horror films like Whatever Happened to Baby Jane? (1962) that kept her before the public at a time when most of her contemporaries were pretending to be happily retired. After three unsuccessful marriages to actors, she achieved happiness as the wife of Pepsi-Cola Chairman Alfred Steele and yet another career as good-will ambassador and board member of the company. Steele died in 1959, but she continued on the Pepsi board until her death...
...disgusted that some American businessman would do anything to make a profit out of detente," Kuchment said. He specifically cricitized Donald M. Kendall, president of Pepsi-Cola...
Kuchment said, "I just don't buy Pepsi-Cola anymore...
That slogan would not fly on Madison Avenue, but it is proving persuasive enough in Pepsi-Cola's newest market: the Soviet Union. Since 1974, when cases of Pepsi began rolling out of a new plant in the Black Sea port city of Novorossisk, sales have grown to 50 million bottles in 1976 and may climb another 20% this year. Pepsi's venture has set a pattern for future deals in the just stirring market for Western consumer goods in Russia...