Word: pepsi-cola
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...Party Chief Leonid Brezhnev gave tacit recognition to the problem when U.S. Secretary of State Henry Kissinger visited him recently. Discussing with Kissinger plans for a U.S.-built soft-drink factory in the Soviet Union, Brezhnev mused: "Maybe we can teach our people to drink less vodka and more Pepsi-Cola...
...Brezhnev was as cheerful as the Moscow sun flooding his office. He confided to U.S. newsmen that he still smokes at a furious pace in spite of a cigarette case with a time lock on it that he keeps hidden in his desk. Referring to the fact that Pepsi-Cola will soon be distributed in the Soviet Union-one of the accomplishments of détente-he said: "Maybe we can teach our people to drink less vodka and more Pepsi-Cola...
After seven hours of detention, broken by a snack of cheese and jelly sandwiches and Pepsi-Cola, the prisoners were released with apologies for having been inconvenienced. Recrossing the Suez Canal, they were airlifted to Tel Aviv by the Israelis for a reunion with anxious wives. The trip continued with a visit to the Golan Heights, but already it was obviously a vast success. After all, by now just about everyone who visits Israel on similar junkets gets a VIP excursion to the Golan Heights or the Jordan River or Sharm el Sheikh. But, except for last week...
Like Gulliver among the Lilliputians, Dentsu Advertising Ltd. has long dominated the business of mass selling in Japan, and its roster of clients gleams with famous names: Toyota, Pepsi-Cola, Nestle, Max Factor. The agency operates in one of the world's ripest ad markets: the Japanese watch more television than any other people, and are even more brand-conscious than Americans. Helped by a booming economy and a rising currency in recent years, Dentsu has grown particularly fast. In 1972 it elbowed McCann-Erickson out of second place in global billings, and now it has become...
...Choosing between those two is like choosing between Pepsi-Cola and Coca-Cola," snapped Jose Vicente Rangel, the Marxist-Socialist candidate who finished a distant fourth, with roughly 4.2% of the vote. It was true that neither of the two leading candidates could show clear political differences from his opponent. Though Venezuela's output of about 3.4 million bbl. of crude daily makes it the world's third largest oil producer (after Saudi Arabia and Iran), oil never became an issue. Both major candidates agreed that foreign oil concessions, mostly to American companies that now have...