Word: pepsi-cola
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Wall Street Lawyer Richard Nixon, after a trip to Asia in 1966 for his client Pepsi-Cola, put down some perceptive thoughts in Foreign Affairs that he was later to elaborate in the 1968 campaign. "Taking the long view." declared Nixon, "we simply cannot afford to leave China forever outside the family of nations, there to nurture its fantasies, cherish its hates, and threaten its neighbors. There is no place on this small planet for a billion of its potentially most able people to live in angry isolation...
...elevated the previously ignored and mundane act of soft-drink selection into a fine art. With hors d'oeuvres, for example, he advises Squirt, or a dry cola like Royal Crown; with oysters, Bitter Lemon. "Any white soda pop," he suggests, goes well with chicken. Orange Crush, on the other hand, is "particularly nice with duck or goose." Red meat, of course, demands either Coca-Cola or Pepsi-Cola. Dr. Pepper is splendid with game. A celery tonic or chocolate phosphate complements corned beef and pastrami, although "for the adventurous, an egg cream may be most pleasing." With cheese...
...environment theme can have competitive disadvantages. Coca-Cola is running a series of messages urging customers to use returnable bottles and thus reduce litter. But Pepsi-Cola came out with an ad showing its own nonreturnable bottles. The punch line: "You'll never get a second-hand bottle from...
Many well-known national firms?Pepsi-Cola, Mobil Oil and American Tourister among them?have long used red, white and blue in their trademarks. In view of the conflict over the flag, however, many advertising directors are beginning to shy away from the national colors. Says Charles Overholser of Young & Rubicam: "Overuse could easily offend consumers." The aesthetics of the flag as high fashion are also somewhat in dispute. "I just dig the colors," says a Berkeley coed with a flag knee patch. "And I love stars. The flag's groovy from an aesthetic viewpoint." Marget Larsen, a San Francisco...
...understand, is concerned about the future of tennis, especially in Boston. So, with a little help from the Sportsman's Tennis Club, which hopes to start a grassroots youth movement in the city, and Pepsi-Cola, which was providing the prize money and the only beverages in the house. Bud became promoter of the first World Cup Title tennis championships, sort of a Davis...