Word: pepsi-cola
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...revolution of 1958, Venezuelans-fed up with ten years of police brutality-opted for heavily diluted police authority. Today, rather than one central police force, Caracas has six-all with different bosses and varying assignments. Cooperation is a sometime thing. Last week, after four men held up a Pepsi-Cola warehouse seven miles outside Caracas, an employee pursuing them down the highway stopped at a police checkpoint. "We have nothing to do with that," said the cop on duty. "Go to the technical judicial police." A few months ago, two prowl cars from different forces apparently answered the same call...
...calorie soft drinks will double in 1963 to $200 million, accounting for 7% of the soft-drink market. Some 400 plants are bottling artificially sweetened* drinks that have 1 to 3 calories a glass instead of the usual 60. This year, for example, Coca-Cola has launched "Tab" cola and Pepsi-Cola has introduced its "Patio" family of five different flavors. Both companies report that the low-calorie beverages have not cut sales of the con ventional colas; instead they have lured customers who seldom before bought soft drinks. Though distribution expenses run high, sugar-free drinks bring sweet profits...
Scheduled to go before the cameras soon is a Frank Sinatra Enterprises epic obligingly titled (in return for a Pepsi-Cola national publicity plug) For Those Who Think Young. The stars are Sinatra and Martin-not Frankie and Dean, oddly, but a pair called Nancy and Claudia. Nancy is 23, Claudia 19, and the very thought of their names in lights makes the whole Clan feel...
...seem that the only painters working with landscape are those daubing billboards to hide it. One who does not think that landscapes are old-fashioned is Jane Wilson, 39, a slim, chic former fashion mannequin who is personally as modern and vivacious as a girl in a Pepsi-Cola ad. Her recent landscapes and even newer cityscapes, which went on display last week at Manhattan's Tibor de Nagy Gallery, are suffused with such sunny fragrance that the New York Times's hard-headed critic, John Canaday, went all soft trying to find an adjective with which...
Born. To Angler Biddle Duke, 46, impeccable State Department Chief of Protocol, heir to an American Tobacco Co. fortune, who lost his third wife in a plane crash last year, and blonde, bubbly Robin Chandler Duke, 39, onetime boss of Pepsi-Cola's public relations department: a son; in Washington...