Word: pepsi-cola
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...tonic has become such a popular drink that U.S. sales of quinine water will probably triple this summer to 3,000,000 cases. Canada Dry's Quinac will get the biggest share of the market. But Britain's famed Schweppes tonic, now bottled in the U.S. by Pepsi-Cola, will be more competitive this year, with its price cut from about 40? to 16?-18? a bottle...
Canned Pop. Soft drinks in cans will be put on the market next month for the first time by Cantrell & Cochrane Corp., headed by former Pepsi-Cola President Walter S. Mack. Advantage of the cans, said Mack, is that they take 25% less room than bottles in the refrigerator, chill 21% faster, and require no deposit. Price...
...tropical climes, an indispensable rejuvenator to hard-working British colonials is gin & tonic. The tonic has always meant Schweppes, a bitter, effervescent quinine water supposed to ward off malaria & malaise. Last week Schweppes took steps to colonize the U.S. It made a deal with Pepsi-Cola Co. giving Pepsi sole rights to bottle Schweppes in North America, and Schweppes will buy Pepsi's plants in England. Within a few months, Schweppes hopes to ship its concentrate to the U.S., cut its price from 40? to about 15? for a 10-oz. bottle, and be selling as much quinine water...
...McCarthy got Russell M. Arundel, a Washington representative for the Pepsi-Cola Co., to endorse a $20,000 note for him. That year, both Pepsi-Cola and McCarthy were urging the Federal Government to end sugar controls. Asked the subcommittee: Did McCarthy follow the "Pepsi-Cola line" for financial gain...
Cried the Beirut Daily Star, with ob vious enthusiasm: "A new culture has invaded the Biblical land of Lebanon ... the Pepsi-Cola culture." The culture poured out of a spanking new limestone and glass bottling plant on the outskirts of Beirut at the rate of 4,000 cases a day, and was lapped up so fast that delivery trucks were mobbed by eager buyers even before they could reach stores. Lebanon's Twefik Suleman Assaf, who had spent $650,000 on the new plant, happily esti mated that he would get his investment back in 18 months...